A boutique media and communications agency specialising in making our clients stand out from the crowd.
About us
Purple Frog is
a boutique media agency servicing clients and creative agencies
from its Melbourne base
Purple Frog offers
end-to-end campaign management combining the benefits
of a large media agency with the agility and service of a boutique
Purple Frog works
with clients on specific projects, on strategy development
and on managing their total media spend
Purple Frog’s team
are experienced media professionals who work
on a client’s business from strategy to buying and implementation
across traditional and digital media platforms
Our services
Audience insights
You need to know where your audience is and how they behave, so you can reach them with the right message at the right time.
We can provide reports ranging from media and product consumption; to bespoke brand research, data analytics and persona development.
Remote access
We use a cloud-based specialist media platform to create and manage all your media plans. We can provide secure access so you and your team can be in touch with your media in real time — wherever you are.
Strategy development
You know your business inside-out and when you develop your marketing objectives, you need a media partner who can develop a strategy to achieve those objectives within budget.
That’s what we do.
Post-campaign analysis
When it’s all over, it’s critical to use key learnings to inform future strategies. We can provide post-campaign reporting to show campaign performance against key objectives.
Campaign implementation
We plan and buy your media according to your approved plan. We are an accredited agency with strong relationships across all media and many years of negotiation expertise, so we can develop and execute your media plans at the most cost-effective rates.
Communication services
We have a range of communication services to assist your marketing efforts. Whether it’s writing award submissions, business plans, email newsletters or developing in-house publications, our team can help.
What people are saying
“We have been working closely with Chris and the Purple Frog team since 2015. We have consistently found the levels of service, advice and professionalism to be of the highest standard.”
— David Gaff, Managing Director, The Collab Agency
“Purple Frog are our primary partner when it comes to booking on a national or local level. Chris was an enormous help in providing analytical insights during our marketing planning phase, which proved to be very valuable. Without hesitation, I can recommend Purple Frog to other companies.”
— Beat Meier, Group Marketing Manager - Connect Hearing
“I have worked personally with Chris Arnoul for over 20 years and have always found him to be a breath of fresh air when it comes to the right combination of creative and pragmatic media thinking. In today’s complex world of data analytics, programmatic and potentially fragmented brand user experience, success requires the right combination of experience and agility.
Chris and the team at Purple Frog get the job done with minimum bullshit and maximum care.”
— Jamie Mackay, Chief Strategy Officer and Managing Director, Sydney - BWM Dentsu
Our team
Our principals work hands-on with all our clients.
Our philosophy is based on helping clients succeed through personalised, hands-on media service.
We engage specialist talent when needed to ensure our clients are always getting best-in-market advice.
So, our clients always get the expertise they need for the campaign at hand.
Chris Arnoul - Founding Partner
Media is in Chris’s blood. He has planned and bought media for iconic brands such as Holden, L’Oreal and Coca-Cola and sold media for major media companies including Bauer, WINNBN, ninemsn, Foxtel and Val Morgan.
Chris is passionate about helping clients achieve their objectives through smart, strategic media planning that combines strong brand platforms with tactical local area marketing.
Caroline Arnoul - Director
Caroline has worked in client-side marketing, media sales and strategy holding leadership roles including Strategy Director at Pacific Magazines and Acting Director, Marketing at the University of South Australia.
Caroline believes a good media strategy starts with understanding our client’s business and working with them as a partner.
