Purple Frog; the why
Chris Arnoul has occupied senior positions in media agencies in Melbourne, Sydney and Adelaide. He has managed media departments in large multinational agencies with billings in excess of $75 million (UM, Mindshare, MEC), and has led media teams responsible for strategy development and implementation for some of the largest brands in Australia – Coca Cola, Kellogg, L’Oreal, Holden, Kraft Foods, NAB, ANZ, McCain Foods and Mitsubishi.
In addition to his agency background, Chris also has significant media sales management experience for major media companies including ACP Magazines (Bauer Media), WIN Television, ninemsn, Qantas Inflight Media, PBL Media, APN Regional Media, Foxtel, SBS Television and Val Morgan Cinema in his capacity as Managing Director of Arnoul Media Services which represented these clients in select interstate markets.
This combination of media agency and media sales experience has given Chris an extensive knowledge of the Australian media marketplace, as well as very senior relationships throughout the media community.